Email Marketing Campaign Services
Turn Your Email List Into Your Most Profitable Marketing Channel
Email marketing delivers an average ROI of $42 for every $1 spent—making it one of the most effective marketing strategies available. At Plaza Marquee, we create targeted email campaigns using MailChimp and Constant Contact that engage your audience, nurture relationships, and drive conversions.
The Email Marketing Challenge
You’ve built an email list, but your messages aren’t getting opened. Or worse—they’re going straight to spam. Without strategic planning, compelling content, and proper technical setup, your email campaigns fall flat, leaving money on the table.
Effective email marketing requires the right platform, strategic segmentation, engaging content, mobile optimization, compliance knowledge, and continuous testing. That’s where our expertise makes the difference.
Strategic Email Campaigns That Convert
We design, develop, and manage email marketing campaigns that get opened, read, and clicked. Using industry-leading platforms like MailChimp and Constant Contact, we help you connect with your audience, nurture leads, and drive sales—all while maintaining compliance and protecting your sender reputation.
Our Email Marketing Services
Email Strategy Development
We create comprehensive email marketing strategies aligned with your business goals and customer journey.
Includes:
- Audience segmentation strategy
- Campaign planning and scheduling
- Goal setting and KPI definition
- Email funnel development
- Automation workflow design
- List growth strategies
Platform Setup & Management
We handle all technical aspects of your email marketing platform.
Includes:
- MailChimp or Constant Contact account setup
- List import and organization
- Segment creation and management
- Template design and customization
- Automation setup
- Integration with your website and CRM
Campaign Creation & Design
Professional, engaging emails that reflect your brand and drive action.
Includes:
- Custom email template design
- Mobile-responsive layouts
- Compelling copywriting
- Eye-catching graphics and imagery
- Strategic call-to-action placement
- Brand-consistent styling
List Building & Management
Grow and maintain a healthy, engaged email list.
Includes:
- Opt-in form creation and optimization
- Lead magnet development
- List hygiene and cleaning
- Preference center setup
- Unsubscribe management
- Compliance management (CAN-SPAM, GDPR)
Campaign Management & Deployment
We handle every aspect of sending your emails.
Includes:
- Campaign scheduling and sending
- Spam testing and deliverability optimization
- Preview testing across email clients
- Subject line optimization
- Send time optimization
- A/B testing management
Analytics & Optimization
Comprehensive tracking and continuous improvement.
Includes:
- Open rate and click-through rate tracking
- Conversion tracking and ROI measurement
- List growth and engagement monitoring
- Campaign performance analysis
- Monthly reporting and insights
- Strategic recommendations
We Work With Industry-Leading Platforms
MailChimp
Perfect for businesses of all sizes, MailChimp offers powerful automation, beautiful templates, and comprehensive analytics. We leverage its full feature set to create sophisticated campaigns that drive results.
Why MailChimp:
- User-friendly interface
- Powerful automation capabilities
- Extensive integration options
- Advanced segmentation
- Excellent deliverability
- Scalable pricing
Constant Contact
Known for exceptional deliverability and customer support, Constant Contact is ideal for businesses wanting reliable, results-driven email marketing.
Why Constant Contact:
- Industry-leading deliverability rates
- Excellent customer support
- Event marketing tools
- Social media integration
- Easy-to-use editor
- Comprehensive tracking
Not sure which platform is right for you? We’ll help you choose based on your specific needs, budget, and goals.
Email Campaigns We Create
Newsletter Campaigns
Regular updates, news, and valuable content that keeps you top-of-mind with your audience.
Promotional Campaigns
Special offers, sales, and limited-time promotions that drive immediate action.
Product Launch Campaigns
Build anticipation and excitement around new products or services.
Educational Series
Establish authority and build trust by providing valuable knowledge to your audience.
Event Invitations
Drive attendance to webinars, workshops, grand openings, or special events.
Customer Retention Campaigns
Keep existing customers engaged and encourage repeat purchases.
Re-engagement Campaigns
Win back inactive subscribers and revive old leads.
Transactional Emails
Order confirmations, shipping notifications, and account updates that enhance customer experience.
Why Email Marketing Is Essential for Your Business
Incredible ROI
Email marketing delivers $42 for every $1 spent on average—higher ROI than any other marketing channel.
Direct Access to Your Audience
Unlike social media where algorithms control reach, email puts your message directly in your customers’ inboxes.
Owned Marketing Channel
You own your email list. Platform changes and algorithm updates won’t affect your ability to reach your audience.
Personalization at Scale
Send targeted, personalized messages to thousands of people automatically based on their interests and behaviors.
Measurable Results
Track opens, clicks, conversions, and revenue down to the penny—you know exactly what’s working.
Nurture Relationships
Build trust and loyalty over time through consistent, valuable communication.
Drive Immediate Action
Email campaigns can generate quick results—perfect for time-sensitive promotions or announcements.
Cost-Effective
Reach thousands of people for pennies per message—far cheaper than traditional advertising.
Our Email Marketing Process
1. Strategy & Planning (Week 1)
We audit your current email marketing, define goals, identify audience segments, and develop a comprehensive strategy.
2. Platform Setup (Week 1-2)
We set up or optimize your MailChimp or Constant Contact account, import lists, create segments, and design templates.
3. Content Creation (Week 2-3)
Our team creates compelling email content, designs branded templates, and develops automated sequences.
4. Testing & Launch (Week 3)
We thoroughly test emails across devices and clients, optimize for deliverability, and launch your campaigns.
5. Ongoing Management (Monthly)
We create and send regular campaigns, manage automations, grow your list, and optimize performance.
6. Reporting & Optimization
You receive detailed reports showing opens, clicks, conversions, and ROI, along with recommendations for improvement.
Why Choose Plaza Marquee for Email Marketing
Platform Certified Experts
Our team is trained and certified in both MailChimp and Constant Contact best practices.
Strategic, Not Just Tactical
We don’t just send emails—we develop comprehensive strategies that align with your customer journey and business goals.
Compliance-Focused
We ensure all campaigns comply with CAN-SPAM, GDPR, and other regulations to protect your sender reputation.
Design Excellence
Our emails are professionally designed, mobile-responsive, and on-brand—never generic templates.
Deliverability Experts
We optimize every technical aspect to ensure your emails land in inboxes, not spam folders.
Data-Driven Optimization
We continuously test and refine campaigns based on performance data to maximize your results.
Full-Service Management
From strategy to design to deployment to reporting—we handle everything so you don’t have to.
Real Results for Real Businesses
E-commerce Retailer
Increased email revenue by 300% through strategic segmentation and automated abandoned cart campaigns.
Professional Services Firm
Generated 50+ qualified leads per month through educational email nurture sequences.
Local Restaurant
Achieved 35% open rates and 8% click rates with weekly promotional campaigns—driving consistent foot traffic.
B2B Software Company
Converted 15% of email subscribers into paying customers through targeted product launch campaigns.
Email Marketing Best Practices We Follow
- Permission-based lists only – We never use purchased lists
- Mobile-first design – Over 60% of emails are opened on mobile devices
- Clear, compelling subject lines – Under 50 characters for maximum visibility
- Single call-to-action – Focus each email on one primary goal
- Segmentation – Send relevant messages to specific audience groups
- A/B testing – Continuously test to improve performance
- Consistent sending schedule – Build audience expectations
- Easy unsubscribe – Make it simple for people to opt-out
- Value-first content – Provide value before asking for sales
- Personalization – Use names, preferences, and behavioral data
Common Email Marketing Questions
MailChimp or Constant Contact—which should I choose?
Both are excellent platforms. We’ll help you choose based on your specific needs, budget, and goals. MailChimp offers more automation features, while Constant Contact excels in deliverability and support.
How often should I email my list?
It depends on your industry and audience. Most businesses see success with 1-4 emails per month. We’ll help determine the optimal frequency for your audience.
What’s a good open rate?
Average open rates vary by industry, but typically range from 15-25%. We aim to exceed industry benchmarks through strategic optimization.
How do I grow my email list?
We implement multiple strategies including website opt-in forms, lead magnets, social media integration, and more to consistently grow your list.
Will my emails go to spam?
We follow all best practices for deliverability, including proper authentication, clean lists, engaging content, and compliance with regulations to ensure inbox placement.
Can you import my existing list?
Yes! We can import and organize your existing contacts while ensuring compliance and list hygiene.
How long does it take to see results?
You’ll see initial results from your first campaign. Significant impact typically builds over 2-3 months as we optimize and grow your list.
Do you provide the content or do we?
We can create all content for you, work with content you provide, or collaborate—whatever works best for your business.
Industries We Serve
We’ve created successful email campaigns for:
- E-commerce & Retail
- Restaurants & Food Service
- Professional Services
- Real Estate
- Medical & Dental
- Fitness & Wellness
- Non-Profit Organizations
- B2B Services
- Education & Training
- Events & Entertainment
- And more!
Ready to Turn Your Email List Into Revenue?
Stop leaving money on the table. Let’s create email campaigns that engage your audience and drive real business results.
Get Started with a Free Email Marketing Consultation
Call us at (845) 926-6177 or contact us online to schedule your free consultation. We’ll review your current email marketing and show you exactly how we can improve your results.
Special Offer: Mention this page and receive your first month of email campaign creation FREE when you sign up for our email marketing services (a $500 value).